Use of optional analytics cookies
We use Google Analytics 4 (GA4) to collect information about how visitors use our website, such as page views, interactions, sessions and traffic sources. This helps us to:
- carry out research and statistical analysis to improve our content, products and services and better understand how the website is used; and
- improve the performance, navigation and overall experience of the website.
GA4 analytics cookies are used only where you have consented to them through the CookieYes consent tool.
Consent
When you first visit our website, CookieYes displays a consent banner that allows you to accept all cookies, reject non-essential cookies or manage your preferences by category. Necessary cookies are always active because they support website security and basic functionality. Optional analytics cookies are blocked and are not deployed unless and until you provide consent.
You can change or withdraw your consent at any time using the cookie settings control on the website. Withdrawing consent prevents further optional analytics cookies from being set, but cookies already stored on your device may remain until they expire or you remove them through your browser.
Description of cookies
The table below reflects the cookies identified in the current CookieYes inventory.
| Cookie name | What it does | How long it lasts |
| __cf_bm | Supports Cloudflare bot management and website security. | 1 hour |
| rc::a | Google reCAPTCHA bot detection and spam protection. | Never expires |
| rc::c | Google reCAPTCHA bot detection and spam protection. | Session |
| cookieyes-* | Stores cookie consent preferences and manages consent settings. | 1 year |
| _ga | Google Analytics 4 visitor identification and analytics. | 1 year 1 month 4 days |
| _ga_* | Google Analytics 4 page view and interaction tracking. | 1 year 1 month 4 days |
An asterisk (*) denotes a cookie name that may include a variable identifier.
Third-party cookies
Some cookies are set by third-party services integrated with our website:
- Google Analytics 4 – provides optional website analytics and is used only after you consent to analytics cookies.
- Google reCAPTCHA – helps identify bots and protect the website against malicious spam and abuse.
- Cloudflare – supports website security and bot management.
- CookieYes – records and manages your cookie consent preferences.
These providers may update the names, purposes or retention periods of their cookies. The CookieYes cookie settings panel provides the current cookie inventory detected on the website.
How to turn off cookies
You can reject non-essential cookies when the CookieYes banner first appears or change your preferences at any time using the cookie settings control on the website. You can also configure your browser to block or delete cookies. Blocking necessary cookies may affect the security or functionality of parts of the website.
For further information about cookies and how to manage them, visit the Information Commissioner’s Office guidance on cookies: ico.org.uk/for-the-public/online/cookies/